Introduction The role of social media in customer engagement and retention is one of the main marketing strategies that a lot of businesses tend to overlook. Customer engagement and retention are crucial to the success of any business. Engaged customers are more likely to make repeat purchases, recommend your business to others, and provide valuable…
Introduction to Video Marketing. If you’re reading this, you’re probably preparing to create a video or launch a video marketing strategy because it has been predicted that videos will increase by 82% of the online traffic. But hold on, before you start recording that marketing video, do you know what makes video marketing successful? A…
Social media video sharing platforms like YouTube, Facebook, and Instagram have existed since the 2000s. But TikTok’s short video style really took the world by storm and completely changed the video-sharing game. Sharing information, increasing traffic, making sales for businesses of all kinds, and growing a community are some of the advantages of sharing short…